Know your shopper.
Prove sales impact.
Run campaigns across 15,000+ Eurocash stores and digital channels. Every impression tied to real purchase data.
Six capabilities. One platform.
Target by shopping behavior
Reach buyers based on what they actually purchase. RFM segments, category buyers, lapsed shoppers.
Run across 6 store banners
One campaign, 15,000+ stores. Groszek, Delikatesy Centrum, ABC, Euro Sklep, Duzy Ben, Moje Sklepy.
Measure real sales impact
Closed-loop attribution from impression to checkout. Control groups. Incrementality. Not just clicks.
Choose your channels
In-store screens, in-store radio, Wi-Fi portal, social media, programmatic display. Mix and match.
Launch in days, not weeks
Self-serve or managed. Upload creative, set budget, go live. Campaign setup in under 48 hours.
See results as they happen
Real-time sales lift, basket size, and new buyer tracking. Live dashboards, not end-of-campaign PDFs.
Reach shoppers in the moment that matters.
Every store visit has a purpose. Our platform lets you target campaigns around recurring shopping occasions, not just demographics. That means your brand shows up when the purchase decision is actually being made.
Weekly family stock-up
Saturday big shop. High basket value, cross-category buying. Ideal for FMCG brand building.
Quick top-up run
Weekday dash for milk, bread, essentials. Fast decisions, high impulse. Perfect for shelf and checkout ads.
Celebration prep
Party, dinner, holiday cooking. Premium products, spirits, snacks. High engagement with promotions.
Health and wellness
Planned, label-reading visits. Fresh produce, organic, protein. Reaches health-conscious segments.
Treat and indulgence
Afternoon snack, evening treat. Emotion-driven, low price sensitivity. Audio and screen ads convert.
Seasonal moments
Easter, BBQ season, back-to-school, Christmas. Predictable spikes you can plan media around months ahead.
Where your brand meets the shopper.
Real stores. Real shoppers. From the bakery counter to the checkout scanner, every touchpoint is an opportunity.
Plan, launch, and measure. One platform.
Real campaigns. Real sales lift.
First campaign on Eurocash Retail Media. 10x return on ad spend, measured against a matched control group.
⬇ Download case study
December peak season. +390% sales uplift in targeted stores vs. control. 9x ROAS.
⬇ Download case studyResults vary by category and plan.
From impression to purchase. Closed loop.
Every campaign is measured against a matched control group of stores that didn't see the ad. No modeled data. No guessing. Actual transaction records from the POS.
- ✓ Sales lift vs. matched control group
- ✓ New buyer acquisition tracking
- ✓ Basket size and frequency change
- ✓ Incrementality, not just correlation
Four steps to impact
Plan
Set objective, budget, flight dates, and shopping occasion
Target
Select stores, moments, shopper groups
Activate
Go live in-store and online
Prove
Reporting tied to purchase behavior
Built for brands and agencies.
For Brands
Run campaigns directly. See how your products perform at the shelf level.
- Self-serve or managed campaigns
- Target by store, region, shopper segment
- Sales lift reports tied to your SKUs
- Category insights from real purchase data
For Agencies
Manage multiple brands from one dashboard. Prove media ROI to your clients.
- Multi-brand campaign management
- White-label reporting for your clients
- Dedicated account support
- Bulk buying and consolidated invoicing
Everything you need to know.
Campaigns start from as little as 5,000 PLN. We work with you to find the right budget for your objectives, whether it's a single-store test or a full network launch.
Once creative assets are ready, campaigns can go live within 48 hours. For managed service campaigns with creative production, allow 5-7 business days.
Any combination of the six Eurocash banners: Groszek, Delikatesy Centrum, ABC, Euro Sklep, Duzy Ben, and Moje Sklepy. Target by banner, region, city, or individual store cluster based on sales data.
Every campaign uses a matched control group of unexposed stores. We compare actual sales (from POS data) between exposed and control stores to calculate incremental lift, ROAS, and new buyer acquisition. No panels, no surveys, no estimates.
Yes. Agencies get a multi-client dashboard, consolidated invoicing, and white-label reporting. We work with media agencies, shopper marketing agencies, and full-service agencies across Poland.
In-store digital screens (multiple formats), in-store radio spots, Wi-Fi captive portal ads, social media (Meta, TikTok), and programmatic display. All channels can be combined in a single campaign with unified reporting.
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